According to a recent announcement by Google’s Parent Company – Alphabet. It was gathered that the world’s fifth-largest technology company has officially finalized the terms of purchase towards the biggest independent wearables company – Fitbit for $2.1 billion. Even though this development has been speculative for quite a while now, it was however confirmed today following a press release by both companies.

In a statement released on Google’s Blog by Rick Osterloh – Senior Vice President Devices & Services, who disclosed that the company is proud of the partnership agreement. Osterloh also pointed out that collaborating with Fitbit would integrate the best of Google’s smartwatch platforms and health applications together. Similarly, the CEO of Fitbit – James Park highlights the advantages to be garnered from both ends. In his words, Park asserts that;

“With Google’s resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster and make health even more accessible.”

This expansion nonetheless comes with regards to the deteriorating sales witnessed by Fitbit in late happenings. Which had created an opportunity for other competitors in the wearable technology market to take full advantages of such as Apple and Xiaomi. Hence in a bid to alleviate the completion and take back its stand Fitbit has decided to sell off its patent rights to the proprietors of Google. Therefore, the once most foremost wearable brand would be incorporated as one of Google’s hardware subsidiaries.

Evidently, this merger would leverage on Fitbit’s long term goal of providing its Consumers with a more healthier and active life. This could be further achieved through Google’s WearOS and Google Fit outlets which are already well acquainted with the fitness and health merchandise. And agreeing to a press release by Sameer Samat – Vice President, Product Management, Android, Google Play & Wear OS, this association would combine Fitbit’s established wearable hardware together with Google’s advanced software to furnish a more flexible platform.

In addition, Osterloh added that;

“By working closely with Fitbit’s team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world.“

Despite being a subsidiary of Alphabet,  Google divulged that it would only collect Fitbit health and wellness data for other promotional and development purposes other than ads. On the other hand, Fitbit yet reveals that it would not only work with Google’s WearOS as it would also be working extensively with iOS and Android in the future.

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Samsung recently announced its latest Galaxy Watch Active series codenamed the ‘Active 2’ which went on sale in the US on September 27, 2019, And as a sequel to the Samsung Galaxy Active Watch (SM-R500) published barely six months earlier, this neoteric device has a nicer feel than the previous version. This next-generation smart-watch ships in with the sporty fitness feature inherent in the Samsung Active Watch, together with an ability to actively provision the wearer with health advice on the go.

Apparently, the latest device comes in two sizes; 40mm and 44mm and can be synched to internet connection natively by means of an ‘LTE’ or ‘Bluetooth’ connection through another smartphone. While the standalone LTE version has a RAM size of 1.5 GiB, the Bluetooth model is powered on a 768MiB RAM.

Even though this piece goes for $279 which is a lot less than its predecessors as well as other competitors such as the Apple Watch series, it still doesn’t lose out on the most basic features of a smart-watch as expected. But Instead, it births a more recent technology of matching your watch faces with custom designs that fit your outfit.

With little to no effort, Samsung had debuted a smart-watch that allows you ‘stand out’ without having to ‘look the part’ as a result of its discreet and lightweight design. Additionally, this smart device incorporates a digital ‘bezel control’ functionality which is a touch-sensitive feature permitting the User the same rotating flexibility just like a conventional bezel control.

Given that this smart-watch is basically built for Samsung devices. However, it completely depicts the idea of a ‘smartwatch’ as it is non-exclusive and works perfectly with other non-Samsung devices. Coming in such colors as; Black, Silver, Gold and Lily Gold, this piece could be programmed to read heartbeat and ECG by means of the Heart-rate and accelerometer located on the base of the watch.

Although the Samsung Galaxy Watch Active 2 is believed to be all-encompassing as it has a dedicated Spotify app, unlike the Apple Watch lineup. Still, it doesn’t support the full integration of many third-party apps as is common with most smart-watches. Nonetheless, the Samsung Galaxy Active Watch 2 does not only serve on a multi-device basis but also delivers well to sports enthusiasts.

According to a public statement on Samsung’s official website, the smart-watch gives its wearer detailed health tips whether as a normal user or a fitness devotee. Adding that;

“The all-new Galaxy Watch Active2 now comes with a bigger customizable screen and fresh new look. It gives you precise health insights when you need it, while keeping you fully connected. Whether you are out for a run, or pushing through your next deadline the Galaxy Watch Active2 will keep you at your optimal performance inside and out.”

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