Apple has Reportedly Acquired the PullString Startup based in
San Francisco that Powers Voice Recognition Apps. This could help Siri better compete with Amazon’s Alexa and Google Home Assistant.

Founded in 2011 by a group of Ex-Pixar executives, PullString was basically used to power interactive voice apps for toys like the Hello Barbie in 2015.
Pullstring later widened its path with the introduction of such IoT products as Google Assistant and Amazon Echo.

The Acquisition is said to be valued around $30 million and will give Apple a boost in the Voice Industry as well as making siri more advanced and rapidly adopted.

As Amazon and Google Continues to Improve and Invest heavily in the Voice Development Business, Apple also doesn’t seem to be relenting, Of which the company has been way behind both Google and Amazon.

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